What happened with Cambridge Analytica?
In its investigation, the ICO found that Facebook breached data protection laws by failing to keep users’ personal information secure , allowing Cambridge Analytica to harvest the data of up to 87 million people without their consent worldwide.What was Cambridge Analytica data used for?
Cambridge Analytica bragged that it had up to 5000 data points on every US voter. By applying “psychographic” analytics to its dataset, it claimed to be able to determine people’s personality type and then individually micro-target messages to influence their behaviour .Who broke the Cambridge Analytica scandal?
Facebook