In its investigation, the ICO found that
Facebook breached data protection laws by failing to keep users’ personal information secure
, allowing Cambridge Analytica to harvest the data of up to 87 million people without their consent worldwide.
What was Cambridge Analytica data used for?
Cambridge Analytica bragged that it had up to 5000 data points on every US voter. By applying “psychographic” analytics to its dataset, it claimed to be able to
determine people’s personality type and then individually micro-target messages to influence their behaviour
Who broke the Cambridge Analytica scandal?
In October 2018, the UK’s data protection watchdog fined
£500,000 for its role in the Cambridge Analytica scandal. The Information Commissioner’s Office (ICO) said Facebook had allowed a « serious breach » of the law. Facebook apologised and allowed users to check which « banned apps » had accessed their data.
Why is Cambridge Analytica a big deal?
Cambridge Analytica had
purchased Facebook data on tens of millions of Americans without their knowledge to build a “psychological warfare tool,”
which it unleashed on US voters to help elect Donald Trump as president.
What Cambridge Analytica did wrong?
In early 2018, Facebook and a political data-analytics firm named Cambridge Analytica were implicated in a
massive data breach
. Personal data from over 87 million Facebook users had been improperly obtained by the political data-analytics firm.
What did Facebook do wrong?
In its complaint, EPIC alleged that Facebook had
deceived users by secretly conducting a psychological experiment on their emotions
: « At the time of the experiment, Facebook did not state in the Data Use Policy that user data would be used for research purposes. Facebook also failed to inform users that their personal …
No, we don’t sell your information
. Instead, based on the information we have, advertisers and other partners pay us to show you personalized ads on the Facebook family of apps and technologies. Keep in mind: We can show you ads without telling advertisers who you are.
What was the most important lesson revealed from the Cambridge Analytica issue?
Cambridge Analytica revealed that
potential divide between corporate and consumer expectations
How did Cambridge Analytica get caught?
In an investigation that just began airing this week,
Britain’s Channel 4 caught Cambridge Analytica executives appearing to say they could extort politicians (by sending women to entrap them) and spread propaganda to help their clients
. They also seemed to admit preying on the public’s fears.
Does Cambridge Analytica still exist?
The company closed operations in 2018 in the course of the Facebook–Cambridge Analytica data scandal, although firms related to both Cambridge Analytica and its parent firm SCL still exist.
What did Facebook do after Cambridge Analytica?
Facebook said that it’s
suspended tens of thousands of apps
as a result of an investigation into its software developer ecosystem that was launched following the Cambridge Analytica scandal. The suspended apps are associated with 400 developers, the company said.
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